Social media and Google Ads are the main marketing channels for the Coffee Loft brand. Challenges naturally arise from a variety of experiences and attitudes about what is effective and what is not. From our point of view, the most important thing in any project is an open conversation, identification of problem areas and close cooperation in solving them. The biggest challenges of the project were:
- Social media and Google Ads channels did not interact with each other, they had different goals that did not correlate with the overall marketing strategy.
- The identity of Coffee Loft was not refined.
- Marketing goals did not reflect business goals.