Coffeeloft.lt - One Click

Challenges

Non existing sales funnel and no visual identity of the brand. Also, no relationship between different sales channels.

Solutions

After carrying out testing campaigns it was clear what potential lies behind the e-commerce and what can be achieved by merging different marketing channels.

Results

The traffic of the target audience has increased together with sales.

Google Ads and social media

Challenges

Social media and Google Ads are the main marketing channels for the Coffee Loft brand. Challenges naturally arise from a variety of experiences and attitudes about what is effective and what is not. From our point of view, the most important thing in any project is an open conversation, identification of problem areas and close cooperation in solving them. The biggest challenges of the project were:

Social media and Google Ads channels did not interact with each other, they had different goals that did not correlate with the overall marketing strategy.
The identity of Coffee Loft was not refined.
Marketing goals did not reflect business goals.

Solutions

A visual style of social networking has been created.
Regular monthly photo sessions were organized to create authentic content.
We set a clear direction on how Google Ads and social networking channels should work to assist each other.
We started to gather a community of people interested in coffee trends.
With paid advertising channels we started to focus on broadcasting special offers and brand strengthening.
The sales funnel principle was fulfilled.

145% More sales

1:5 ROAS

210% Google Ads growth

Results

Over 145% more value of online sales is generated during the comparison period.
ROAS 1:5. A total investment of 1€ in social media and Google Ads advertising generated a return of 5€.
A professional, brand-reflective style builds audience confidence and strengthens the company’s image and brand awareness.
Google Ads advertising results grow by 210% every year.