Challenges
We believe that only through an open discussion can we achieve the ambitious goals we have set ourselves and high-quality, mutually satisfactory results. Together with the client we have addressed these challenges:
- The Falko Group brand had a misleading logo. For this reason, although a personnel company, the audience has often identified Falko Group as a brand of an airline or a security company.
- The face of the brand did not reflect the scope of the business, did not resonate with the vision of potential customers.
- Falko Group’s values, philosophy and target audience were not defined.
- Marketing strategy was created without a visual identity.
