Challenges
- Poor brand reputation in the online space due to the internal crisis of the company.
- The SFVS issued instructions to correct all communications of the company.
- Weakly defined ZOE identity.
- Absence of visual style in social media.
Ekozoe.lt
Increased sales and improved reputation
Challenges
Restoration and recovery of decreased consumer confidence and redesign of all advertising material in accordance with State Food and Veterinary Service (SFVS) requirements.
Solution
We established a relationship with the consumer, conducted photo sessions of the product, prepared effective sales advertisements and created constant and informative communication with the social media.
Results
The target audience has grown and the number of ZOE products sold has increased significantly.
Product advertising, photo shoots
Solution
- Market opinion analysis.
- Photo session of high quality and representative visual material.
- Smooth, constant and informative social media communication to form the customer community, educate it and increase brand trust.
- Use of positive user feedback in both advertising and communication.
- Accurately selected target audience and best used sales funnel.
- Google Ads keyword analysis, Ads and extensions development. Google Ads search campaigns were targeted to conversions.
8,15%
Conversion rate
1:6
Social media ROAS
1000+
Facebook group
Results
- A group with more than a thousand loyal and active users on Facebook.
- Average ROAS more than 1:6. Total 1€ investment in social media advertising generated a return of more than 6€.
- Google Ads has a conversion rate of 8.15%, which indicates how often a conversion occurs after interacting with an ad.
